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Helping Higher-Ed Vendors Build Trust, Get Heard, and Drive Growth
From podcast strategy to virtual events to marketing frameworks that resonate, we help education partners generate qualified leads, secure executive buy-in, and shorten the sales cycle.

How We Help You Win

In the crowded higher education marketplace, having the right strategy makes all the difference. We provide specialized services that position your brand as an authority and connect you with the right decision-makers. Podcast and Thought Leadership Launch a show that positions your brand as the go-to expert (guest placement, production, promotion included). Marketing Strategies and Tactics Messaging, funnels, and campaigns that cut through noise and speak to campus priorities. Virtual Event Strategy and Hosting From webinars to virtual summits that generate qualified prospects and build long-term relationships. Explore Services

What Higher-Ed Leaders Like You Are Saying

Our clients and partners consistently highlight the value we bring to their marketing efforts. Here's what education industry leaders have to say about working with us. Carrie Phillips, Ed.D, APR, CMO at the University of Arkansas at Little Rock "I worked with Chris on the Cascade User Conference, and he made the process seamless. He provided key details early, sent calendar invites, and followed up consistently. His attention to detail and proactive communication ensured the event was a success. Thanks to his behind-the-scenes work, I could focus on presenting—and I’d absolutely say yes to speaking again!" Maya Demishkevich, CMO Carroll Community College "I had the pleasure of working with Chris Rapozo as a speaker at the Cascade User Conference, and I can't recommend him enough. From start to finish, Chris was an exceptional organizer. If you're looking for someone who knows how to run a top-notch virtual event and create a great experience for both speakers and attendees, Chris is the person to work with!"

Trusted in the Higher-Ed Marketing Community
135+ Podcast Episodes
In-depth conversations with higher education leaders exploring challenges, innovations, and strategies that shape the industry landscape. Each episode delivers actionable insights directly from decision-makers.
175+ Book Club Members
A thriving community of marketing professionals who gather monthly to discuss industry-relevant literature, exchange ideas, and build valuable connections that extend beyond traditional networking events.
10+ Years Experience
With over a decade in the service industry, we bring a unique ability to build trust, design experiences, and drive growth. We apply that expertise to help higher-ed partners create events, podcasts, and strategies that connect with higher-ed leaders.
Education Marketing Leader Community
Join a thriving ecosystem of professionals dedicated to advancing higher education marketing practices through collaborative learning and meaningful conversation.
The Education Marketing Leader Podcast
Your front-row seat to conversations with higher-ed leaders. Each episode unpacks strategies, challenges, and innovations shaping the future of education marketing. With over 125 episodes featuring top decision-makers, this podcast is essential listening for anyone selling to higher education institutions.
The Education Marketing Leader Book Club
Our community of 150+ members gathers monthly for discussions with authors and peers who are shaping the future of higher-ed marketing. These sessions provide deeper insights into emerging trends and create valuable networking opportunities with potential clients and partners in a non-sales environment.
Meet Chris Rapozo
The Education Marketing Leader was founded by Chris Rapozo, a strategist with over 20 years of experience in service and marketing, and currently the AVP of Marketing Strategy at a higher-ed marketing agency.
Chris is the host and founder of the Education Marketing Leader podcast and book club, communities that bring together higher-ed marketers, and authors to share insights and build authentic connections.
He brings a service-first mindset to higher-ed marketing, combining strategic thinking with relationship-building. His approach helps B2B companies position themselves as trusted partners to colleges and universities, not just vendors.
Through podcasting, event moderation, and marketing consultation, Chris has helped education technology and service providers refine their messaging, create standout experiences, and strengthen their presence within the higher education community.
Ready to Grow Your Reach in Higher Ed?
Let's talk about how the Education Marketing Leader can help your company connect with the right audiences. Whether you're looking to launch a podcast, refine your marketing strategy, or create engaging virtual events, we have the expertise and connections to help you succeed in the higher education market.

Schedule a free 30-minute consultation to discuss your specific challenges and how our services can help you overcome them. No pressure, just practical insights you can use immediately.